We pursue goals beyond concern for reputation, such as energy efficiency, employee working conditions, water and waste management and sustainable fiber sourcing. Being sustainable is not always evident when products are single use.

We work diligently to close the loop, using more from less, evolving traditional production practices to be innovative and sustainable in materials usage, partnerships, logistics and business models.

We are the first to recycle hand paper towels and use wheat straw to produce quality tissue products (circularity). We design smarter dispensers and packaging, thinner and better absorbing products and remove unnecessary parts (reduction of resources).

We have clear science-based targets to work towards that are constantly evaluated because our work is never fully done.