“Dedicated to improving well-being through leading hygiene and health solutions”


To sustainably develop, produce, market and sell value-added products and services within hygiene and health.


  • Generate increased shareholder value through profitable growth
  • Enable more people every day to enjoy a fuller life
  • Contribute to a sustainable and circular society
  • Enable our employees to realize their full potential, as part of one winning team


  • Win in chosen geographies and categories
  • Focus on customers and consumers
  • Innovate bigger brands
  • Drive efficiency

Learn more about our Objectives & Targets and Innovation