In our updated strategic framework, our digital agenda is integrated into all strategies to achieve greater customer and consumer benefit, efficiency and profitable growth. Our digital offerings to our customers are being continuously developed. Online sales increased in 2019 and amounted to 10% of net sales. Digitalization enables more efficient processes in administration as well as purchasing, production and logistics. We actively share information about hygiene and health and communicate with our customers and consumers through social media. The development influences all of our activities and generates a multitude of opportunities. We invest in technology, innovation, collaboration and communication to capitalize on these.

Dedicated to improving well-being through leading hygiene and health solutions

To sustainably develop, produce, market and sell value-added products and services within hygiene and health.



  • Win in chosen geographies and categories
  • Focus on customers and consumers
  • Innovate leading brands
  • Drive efficiency