Wheat straw as fiber source
Adopting a circular mindset opens up new possibilities for the way we think about the life cycle of common household items. Paper towel, for instance, has been made in much the same way for decades. This has led us to seeking out new fiber sources like wheat straw. Up until now, half of the straw yielded from farmers cultivating wheat is used for animal feed and bedding, and the remaining half was considered waste product. We saw this as an opportunity to close the loop on farmed wheat straw by incorporating it into our own products.
That’s why we are developing high-quality tissue products made from leftover wheat straw. The process will use less energy and water to produce tissue that matches its wood fiber equivalent in softness, strength and brightness.