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Incontinence, defined as the involuntary loss of urine or faeces, is a disease that is rarely spoken about. It affects approximately 400 million people globally and has a major impact on users’ and carers’ well-being and dignity, as well as on health care costs.
Access to appropriate solutions not only improves the quality of life of those with incontinence, it also generates value for society.
World Continence Week was created by the International Continence Society (ICS) as an annual initiative aimed at raising awareness about incontinence related issues. It began in 2008 as World Continence Day and now takes place over the course of the last week in June through several events and activities to increase education about incontinence, and give sufferers the confidence to seek help and improve their quality of life.
At Essity we recognize that we have a responsibility to spark discussions and promote new solutions to improve the quality of life and the health and hygiene standards around the world.
One in three women over 35 and one in four men over 40 deal with urinary leakage worldwide, and the number is growing. Ensuring that we respond to the individual needs of people affected by incontinence is a global quest by Essity.
As the worldwide leader in incontinence products, TENA is dedicated to improving the quality of everyday life for anyone dealing with incontinence.
The ICS World Continence Week (WCW) is an annual initiative with the primary aim to raise awareness about incontinence related issues.WCW was initiated at ICS 2008 in Cairo with the first ever World Continence Day. This became World Continence Week (WCW) in June 2009 with activities being developed worldwide.