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Essity aims to break the taboos surrounding menstruation and promote awareness of hygiene and menstruation. Educational programs are arranged in Latin America, Asia and Europe that aim to educate girls about what happens to their bodies during puberty and when they have their period.
We actively support the Menstrual Hygiene Day by WASH United through social media activation and education. The theme of this year is #nomorelimits and focuses on building awareness about the fundamental role of good menstrual hygiene management in empowering women and girls to reach their full potential.
Learn more: http://menstrualhygieneday.org/
Our feminine care brands launched #bloodnormal campaign calling an end to period taboos.
Menstruation and intimate hygiene for women are unfortunately often sensitive topics around the world.