Austria 
Belgium 
Canada 
Denmark 
Finland 
France 
Germany 
Italy 
Mexico 
Netherlands 
Norway 
Poland 
Spain 
Sweden 
United Kingdom 
USA 
Full time
Hybrid
Oslo, Norway
B2B Customer Marketing Activation Manager
Opportunity to be a market shaper with a leading brand.
Essity are seeking a Customer Marketing Activation Manager to drive forward our ambitious plans for the Tork brand, a global leader in products like hand towels and napkins with a strong focus on hygiene and sustainability.
About the role
You will be based in Oslo reporting to the Regional Customer Marketing Director within the Professional Hygiene division. You will be focused on activating the Tork brand with our main distributors together with our ecommerce and field sales teams. The role also offers the opportunity to work with our international marketing team on delivering our product, brand and segment strategies. The role is fast paced and varied with frequent launches and campaigns.
What will you do?
Member of Local Management Team with responsibility for marketing, ensuring activities are tracked with a robust ROI model in line with our sales and marketing goals.
Maintain strong relations with distributor marketing teams and the activation of annual customer marketing plans as part of the account team with sales and ecommerce.
Responsible for activating the local country marketing plan including localization and implementation of product and segment launches, managing local A&P budget, supporting brand campaigns and managing local events.
Work with ecommerce and sales to implement digital growth strategy with distributors including shopability (digital shelf content, search) and visibility (promotions) with selected distributors.
Collaborate across the sales, marketing and supply matrix for example supporting trainings, communication, conferences and take part as required in initiatives driving profitable growth such as sponsorships.
Key Requirements
- University Degree or equivalent.
- 3+ years experience in product or marketing management.
- Relevant (ideally B2B) business understanding. Sales / customer facing experience an advantage
- Ability to work with ecommerce and digital marketing and tools like CRM to track the impact of activities.
- Experienced in managing and measuring marketing plans and budgets.
- Strong Norwegian and English language written and verbal skills required for translating assets and delivering presentations and training to customers and sales.
- Some international travel mainly in Nordics is required (approx. 10-20 days per year).
Who are you?
With a strong focus on generating growth through our distributor partners its essential that you are customer focused with a passion to sell in the value of the Tork brand face to face together with sales.
The role is dynamic covering many categories and segments so an ability to build deep product knowledge and handle complexity and work in a structured way is important.
Furthermore, we see that as the lead marketer in the country you are proactive, with a strong own drive for results and prepared to take lead and influence others across our organizational matrix.
You Provide the sales team with the tools, content, and information they need to sell more effectively and formulate successful local marketing plans with follow up on results.
What We Can Offer You
Essity is the leading global player in professional hygiene with the global Tork brand. We are a multi-billion-dollar company with a vision to shape the market through sustainable innovations that improve health and wellbeing.
Through your local network you will be supported by a strong and experienced commercial team to successfully deliver you goals. You will benefit from an international network of marketers in brand, product and segment that will develop your expertise in all areas of marketing. Specific trainings will be provided in sustainability and ecommerce.
Working at Essity is not just a career, it is a chance to directly make the world a healthier and more sustainable planet. You will have a fantastic opportunity working with the #1 brand, superior product innovation and distributor access, the latest marketing assets and tools to enable you to succeed.
Additional Information
Essity kindly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.
The TORK brand offers professional hygiene products and services to customers worldwide ranging from restaurants and healthcare facilities to offices, schools and industries. Our products include dispensers, paper towels, toilet tissue, soap, sanitizers, napkins, wipers, and also software solutions for data-driven cleaning.