Tia Harris works as an Assortment Manager for Essity, a world leader in health and hygiene. Her offices are based in Charlotte, North Carolina.
- I’m responsible for the medical compression therapy and orthopedic product portfolios for North America. I actually started with Essity when they were still BSN Medical, six years ago. I started as a Product Manager for Phlebology and then became a Senior Marketing Manager. When the US did its formal integration to the Essity umbrella, I applied for the Assortment Manager role. I took on additional therapeutic areas, I got to grow the size of my product manager team and I now work alongside global colleagues more than I did in my previous role.
I’ve been in the traditional side of marketing as well as the digital and I’ve been in product management for a while. I have a genuine love for it; it’s a strong, strategic and creative part of marketing. You need to always be asking the question why: why is your portfolio performing well or not so well? In addition, you need to have a view of the competition and know the entire landscape of your portfolio. Creatively, you have to tell this story in a compelling way and develop a solid plan that gets accepted as an idea and then eventually roll that idea out into an actual product.