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Essity B 266.3 (-1.5 SEK) on 27-Mar-2019 17:29

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The consumption of hygiene and health products and solutions is supported by favorable demographic trends. Essity believes the following factors to be the key market trends and drivers for the hygiene and health market’s development:

  • Population growth
  • Aging population
  • Increased urbanization
  • Increased disposable income and higher standard of living
  • Increased awareness about health and hygiene
  • Increased prevalence of chronic conditions
  • Access to healthcare
  • Changes in customer and consumer behavior.

Shifts in global demographics such as population growth – primarily due to a lower infant mortality rate and increased longevity – and higher disposable income point to continued favorable growth for the personal care and tissue markets.

The effect of higher disposable income is that more people prioritize hygiene and health when food and housing needs have been, or are in the process of being, satisfied. Consequently, demand for Essity’s products is rising in emerging markets. Growth is also occurring in mature markets owing to lifestyle changes and innovations that lead to increased use of hygiene and health products.