But when it comes to “co-parenting”, one of the most important people to include is your partner.
“Mothers across all countries in our survey feel that their partner takes less responsibility, but at the same time 62% of fathers want more information on how to be a better parent,” reflects Stoopendahl, who recently became a father himself. “It’s interesting because I find myself relating to people who look at parenting in the same way that I do; people that I might never have related to otherwise,” he continues.
There are, of course, many ways to be a good parent, but social media and society in general, often create an idealized image of the experience that can add pressure to an already challenging role. We want to remove this burden and help parents to get the knowledge the need.
“At the beginning of 2018, we launched the app You+, making it easier for parents to enjoy their parenting journey together. The app is like a diary where both parents can upload images, make purchases and chore lists and keep track of who has done what. We also spread knowledge through the You+ app by providing interesting information about the development stages of the baby, tips, inspiration and more,” explains Smitterberg.
Through the app, both parents can follow their baby’s development even when they are not physically there with them, helping to distribute work and make “invisible” chores more visible.
Libero have also introduced tutorial films for fathers, enabling them to participate more and also offering tips and tricks to help them become the kind of fathers they want to be. With this in mind, we are going to great lengths to help give parents an experience they can both continue to enjoy, while on this fantastic journey together. We hope that by starting this conversation and adopting a hands-on attitude, parents can confidently address the need for a more inclusive and open definition about what it means to be a parent.