“We believe in the importance of shaping good habits early, especially when it comes to hand hygiene. That’s why we developed a free toolkit, available worldwide, to help teach young children how to wash their hands in a fun way,” says Jenny Logenius, Global Brand Innovation Manager at Tork and Essity.
The toolkit app, Ella’s handwashing adventure, has been downloaded for free in over 108 countries. It has been successfully used in Mexico as part of numerous projects, including improving hand hygiene among children in impoverished communities in Mexico City.
“Handwashing is the most important, as well as the easiest and most practical practice to prevent infections spreading through the contact of one person to another. Good handwashing habits are especially vital in Mexico, where gastrointestinal problems and respiratory problems are very common,” says Dr. Antonio Arista, Doctor of Pediatrics, Mexico City General Hospital, who has also collaborated with Essity on handwashing.
Hand hygiene issues are also a major concern in more developed countries, in particularly the spreading of infections. 20% of respiratory infections (e.g., the common cold) can be prevented through handwashing.
We believe we have a major role to play in raising the bar for global hygiene standards. We are dedicated to making a difference by continuing to support schools globally by sharing knowledge, educating and equipping them with quality, safe and secure hygiene products.