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The 2016-17 survey was conducted through web panels in 12 different countries, with a total of 12,000 respondents. National quotas were used to obtain accurate representation of age and gender. Questions centered on hygiene taboos and stereotypes, hygiene at home, public and personal hygiene and menstruation and active life. The survey was planned, monitored and analyzed by consulting firm United Minds and the data collected through digital questionnaires with the assistance of survey provider CINT.
This year’s report will be released in May 2018. To emphasize our commitment to health as well as hygiene, we’re renaming Hygiene Matters to become the Essentials Initiative because hygiene and health are essential for improving well-being for everybody, everywhere.