Together with Fotografiska, we have a 3-year partnership to bring up social issues and to stimulate dialog around important topics on hygiene and health.
Fotografiska is an international meeting place where everything revolves around photography. Located in the heart of Stockholm, Fotografiska is an internationally-recognized photography museum and meeting place. It includes 2,500 square meters of exhibition space and draws an impressive 500,000 plus visitors annually.
Their mission: to be an inclusive place, both onsite and online, where people from all backgrounds feel welcome and can engage in an open dialog. Through the museum’s long-running sustainability theme, “Fotografiska for Life,” we combine artistic, thought-provoking storytelling with insights from our Essentials Initiative. This provides a strong platform for change, with the exhibition encouraging visitors to see imagery as a means of dispelling hygiene taboos and empowering people to promote far-reaching improvements.