Through Essity’s “Essentials Initiative”, we are conducting a global dialogue to increase awareness of the importance of hygiene and health and its link to well-being. Two integral aspects of the “Essentials Initiative” are a global survey of attitudes to hygiene and health and a report. The reports address the economic value of investing in these areas, breaking taboos and stigma, as well as innovative solutions for the future for all stages throughout life. The reports are produced in collaboration with the UN’s Water Supply and Sanitation Collaborative Council (WSSCC). The WSSCC is the main UN body that works solely with sanitation and hygiene issues. In 2018, we re-named our Hygiene Matters Initiative to the Essentials Initiative to also emphasize the health dimension as part of the scope.