Essity is the world’s fifth largest player in the area and the second largest in Europe. In Europe, Essity markets baby diapers under its own Libero and Lotus brands and as retailers’ brands. Essity’s strongest market is the Nordic region, where the Libero brand is the market leader. Examples of other strong regional brands are Drypers in South East Asia and Pequeñin in South America.
Essity offers open baby diapers and pant diapers as well as baby care products such as wet wipes, shampoo, lotion and baby oil.